Monmon Cats - Email marketing redesign

[Overview]

A visual system connected to the brand

Monmon Cats needed a new email marketing system that felt more connected to the brand and the artist’s visual universe. The client provided requirements for both individual email sections and complete templates.

The previous emails felt disconnected from the brand, so the goal was to bring more of Monmon Cats’ personality, illustrations and visual language into every communication.

[Brand]

Staying true to the brand

I had access to the artist’s original resources, which made the process especially creative. I used the existing illustrations and brought the brand colors back into the system to create emails that felt like a natural extension of the Monmon Cats universe.

[System]

A modular email system

Along with the main email templates, I created a library of reusable blocks in Figma. Different headers, content sections, images, calls to action and graphic elements could be mixed and matched to create multiple layouts while keeping the brand consistent.

This made the system more flexible and gave the team more options for future campaigns without having to design every email from scratch.

[Outcome]

The result

The final system brought the Monmon Cats personality into its email marketing while making the design process more consistent and scalable. The entire project was designed in Figma.

You can explore Monmon Cats and subscribe to see the emails in action at monmoncats.com.